Nonprofit Trends in 2024 Shared by Experts

Prema Menon • December 31, 2023

Entering the new year, the nonprofit sector is set for big changes, guided by insights from industry experts. In a recent Forbes Nonprofit Council article, "20 Nonprofit Experts Share Trends to Watch in 2024," leaders provide valuable perspectives on the evolving nonprofit landscape. Here, we explore key trends highlighted by these experts, offering an overview for those dedicated to making a positive impact through their nonprofit initiatives.

1. Digital Transformation Takes the Spotlight:

Experts suggest that the digital world will continue to shape nonprofits in 2024. From virtual fundraising events to online engagement, embracing technology is crucial for organizations looking to reach more people and be more effective.

2. Better Use of Data:

Nonprofits are seeing the importance of using data for decision-making. The article stresses leveraging data analytics for planning, connecting with donors, and measuring program impact.

3. Innovative Fundraising Ideas:

Fundraising is changing, with experts predicting new models like cryptocurrency donations and decentralised finance (DeFi). Nonprofits are encouraged to explore these new approaches to diversify their funding.

4. Focus on Donor Experience:

Creating meaningful connections with donors is a top priority in 2024. Nonprofits are advised to invest in making donor experiences personal and engaging, using technology and storytelling to strengthen relationships.

5. Global Collaborations for Impact:

Collaboration is essential for effectively addressing global challenges. Nonprofits are encouraged to build partnerships with businesses, governments, and other nonprofits to have a larger impact.

6. Embracing Diversity, Equity, and Inclusion:

The push for more diversity, equity, and inclusion (DEI) within nonprofits is gaining momentum. Organisations are urged to prioritise DEI initiatives in their operations, leadership, and program development for a fairer future.

7. Environmental Sustainability Initiatives:

With a growing focus on environmental sustainability, nonprofits are advised to adopt eco-friendly practices. From using green technologies to sustainable development projects, the sector aligns itself with global efforts to combat climate change.

8. Adaptive Leadership and Resilience:

The changing landscape requires nonprofit leaders to be adaptive and resilient. The article highlights the importance of developing leadership skills to navigate uncertainties and guide organisations through crises.


Looking ahead to 2024, these trends offer guidance for nonprofits aiming to make a lasting impact. By embracing digital transformation, creating diverse and inclusive environments, and forming partnerships, nonprofits can navigate the changing landscape with resilience and innovation. Equipped with these insights, organisations are ready to continue their essential work, creating positive change and addressing global challenges.


Here's to a year filled with meaningful progress and accomplishments for all nonprofit organisations, contributing to a brighter future for communities worldwide.


Photo by Kajetan Sumila on Unsplash

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